Job ID: J117879
Company: United Concordia Companies Inc
Location: Harrisburg, PA, United States
Full/Part Time: Full time
Job Type: Regular
Posted at: Feb 22, 2018
This job oversees a marketing team to develop and implement integrated marketing plans and campaigns for the Organization's lines of business, products, services and customers. Collaborates with cross-functional teams and matrix partners to ensure business and channel alignment of marketing plans. This includes marketing efforts as they relate to driving leads for new sales, retaining current members, and engaging members in their health plan. The incumbent identifies and prioritizes opportunities through situation and competitive analysis to set objectives. Develops positioning and value proposition messaging for products and services. Continuously works with team members and matrix partners to evaluate customer insights, trends, and KPIs, while analyzing results, and therefore refining marketing plans as needed. Oversees the development and review process of all marketing materials through vendor management and oversight, as well as ensuring all required deadlines are being met while continuing to adhere to current processes. Ensures compliance with all Organization, brand, federal and state guidelines, policies, procedures, and requirements. Budget planning and management to ensure business partners objectives are met in the most efficient and cost effective way.
Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities, and prohibit discrimination against all individuals based on their race, color, religion, sex, national origin, sexual orientation/gender identity or any other category protected by applicable federal, state or local law. Highmark Health and its affiliates take affirmative action to employ and advance in employment individuals without regard to race, color, religion, sex, national origin, sexual orientation/gender identity, protected veteran status or disability.
EEO is The Law
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