Senior Direct Marketing/Business Analyst

Job ID: J118398
Company: Highmark Health
Location: Pittsburgh, PA, United States
Full/Part Time: Full time
Job Type: Regular
Posted at:

Share:

Description

JOB SUMMARY

This job collaborates with business owners/stakeholders and external partners to determine targeting and reporting requirements for direct marketing campaigns, including direct mail, email and SMS.  Plays a key role in the company's transformation into a customer-centered organization. Translates business needs into requirements for simple to medium complexity direct marketing requests. Manipulates data files when required to fulfill requests from other business areas as needed (e.g., provider, client/group, pharmacy) to remove duplicate records and format mail files when involvement from Advanced Analytics & Reporting is not required.  Performs QC of mail files and live proofs to ensure targeting is accurate. 

ESSENTIAL RESPONSIBILITIES

  • Collaborate with lead direct marketing analysts, business owners/stakeholder to determine targeting and reporting requirements.
  • Contribute to recommendations based on best practices for targeting and segmentation, and translates business needs into requirements for Advanced Analytics & Reporting.
  • Support in the generation of mail matrixes when required for reporting and segmentation purposes.
  • Aides in coordination of mail matrix with production and ensures inbound and outbound files are formatted per specifications for production and any inbound data files being returned.
  • Review Advanced Analytics & Reporting QC report with business requester to ensure the mail file includes the intended targeted audience prior to initiating mail/email file generation process. 
  • Performs QC of live proofs to ensure accurate print/digital production.
  • Manipulate data files when required to fulfill requests from other business areas as needed (e.g. provider, client/group, pharmacy) to remove duplicate records and format files when involvement from Advanced Analytics & Reporting is not required.
  • Support execution of ongoing monthly/quarterly marketing mailings: acting as single point of contact within Marketing Operations; coordinate with client and membership areas each month to ensure mailings include proper target audience; generates user friendly QC reports for client and membership sign-offs, and uploads files via FTP to outside vendors.
  • Other duties as assigned or requested.

EDUCATION

Minumum

  • Bachelor's Degree - Bachelor's Degree – IT, Business or Marketing

Substitutions:

  • 6 years' relevant experience 

Preferred

  • None

EXPERIENCE

Minimum

  • 3 - 5 years' direct marketing or Customer Relationship Management experience
  • 3 years' experience working closely with IT to understand technical capabilities and limitations, data relationships, system logic and data analytics
  • 3 years' experience in Healthcare and familiarity with domains such as; Provider, Membership, Group Benefits (Commercial, Individual / Small Group and Medicare)
  • 2 - 3 years experience in a business analyst role constructing technical requirements 

Preferred

  • 2 - 3 years' experience in a marketing environment or involved in the development of data requirements for targeted communications
  • 2 - 3 years'experience in CRM

SKILLS

  • Basic understanding of programming logic 
  • Microsoft Excel skills with the ability to  perform basic functions and perform Vlookups
  • Strong analytical, planning, organizational. and time management skills
  • Ability to multi-task
  • Ability to work in a cross-functional team environment
  • Ability to maintain discretion and confidentiality
  • Effectively use interpersonal and communication skills including tact and diplomacy

Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities, and prohibit discrimination against all individuals based on their race, color, religion, sex, national origin, sexual orientation/gender identity or any other category protected by applicable federal, state or local law. Highmark Health and its affiliates take affirmative action to employ and advance in employment individuals without regard to race, color, religion, sex, national origin, sexual orientation/gender identity, protected veteran status or disability.
EEO is The Law
Equal Opportunity Employer Minorities/Women/ProtectedVeterans/Disabled/Sexual Orientation/Gender Identity (http://www1.eeoc.gov/employers/upload/eeoc_self_print_poster.pdf)
We endeavor to make this site accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact number below.
For accommodation requests, please call HR Services at 844-242-HR4U or visit HR Services Online at HRServices@highmarkhealth.org

Share:

Interested in working at the Highmark Health enterprise?
Take the first step by joining our Talent Network today!

Join Our Talent Network

Similar Jobs

Senior Compliance Analyst

Pittsburgh, PA, United States
Audit & Compliance

Dir Health Plan Portfolio Mgt

Pittsburgh, PA, United States
Other

physical Therapist

Jefferson Hills, PA, United States
Rehab

Physical Therapist

Robinson Township, PA, United States
Rehab

Medical Assistant I - Cardiology - Monroeville - Full Time

Monroeville, PA, United States
Patient Support

Medical Assistant I - Urology - Federal North - Full Time

Pittsburgh, PA, United States
Patient Support

Project Manager - Medicare Stars

Pittsburgh, PA, United States
Other

Warehouse Associate (Distribution Technician)

Zelienople, PA, United States
Procurement

Strategy Analyst

Pittsburgh, PA, United States
Strategic Planning/Corp Development

Sr Application Developer

Pittsburgh, PA, United States
IS/IT

Registered Nurse, Geropsych

Natrona Heights, PA, United States
Nursing

Senior Project Manager

Pittsburgh, PA, United States
Other

Senior Clinical Transform Consultant

Home, PA, United States
Clinical Services

Sr Application Developer

Camp Hill, PA, United States
IS/IT

IT Systems Analysis Cslt

Pittsburgh, PA, United States
IS/IT

Sr Compliance Analyst

Pittsburgh, PA, United States
Audit & Compliance

Registered Nurse, T9 Cardiac Stepdown

Pittsburgh, PA, United States
Nursing

Office Coordinator - Diabetes & Endocrine - McMurray - Full Time

Mcmurray, PA, United States
Administrative Services

MOA-MEDICAL OFFICE ASSOC

Erie, PA, United States
Administrative Services

Manager, IT

Pittsburgh, PA, United States
IS/IT

Associate Customer Service Advocate

Wilkes-Barre, PA, United States
Customer Service

Health Management Coordinator - Surgery - Forbes - Full Time

Monroeville, PA, United States
Patient Support

Nurse Practitioner - Neurosurgery - Forbes

Monroeville, PA, United States
Direct Patient Care Providers

Licensed Practical Nurse Opportunities

Natrona Heights, PA, United States
Patient Support

Admin Asst - Executive

Pittsburgh, PA, United States
Administrative Services