Job ID: J118723
Company: Highmark Health
Location: Pittsburgh, PA, United States
Full/Part Time: Full time
Job Type: Regular
Lead Marketing Strategist for CRM is an influential position that is part of a CRM leadership team that strives to develop a center of excellence for creating and managing profitable customer relationships. This role will develops integrated marketing strategies and plans for a line of business and/or portfolio of products and services to advance business goals. Uses data analytics and conducts market assessments utilizing primary and secondary research to develop insights. Identifies and prioritizes opportunities through situation and competitive analysis to sets objectives. Develops positioning and value proposition messaging for products and services. Develops and specifies detailed requirements for Omni-channel marketing initiatives that enhance customer Lifetime Value including direct response (digital, mail, mobile, DRTV, IVR, other), mass media (advertising, PR), sales channel and event marketing. Analyzes and refines campaign plans to continually refine and optimize marketing deliverables. Includes responsibility for both BtoB and BtoC marketing including acquisition, retention and CRM.
Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities, and prohibit discrimination against all individuals based on their race, color, religion, sex, national origin, sexual orientation/gender identity or any other category protected by applicable federal, state or local law. Highmark Health and its affiliates take affirmative action to employ and advance in employment individuals without regard to race, color, religion, sex, national origin, sexual orientation/gender identity, protected veteran status or disability.
EEO is The Law
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