Senior Communications Analyst

Job ID: J124307
Company: Highmark Inc
Location: Pittsburgh, PA, United States
Full/Part Time: Full time
Job Type: Regular
Posted at: Aug 8, 2018

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Description

GENERAL OVERVIEW:  

Designs, develops and implements marketing communication programs to promote the organization's products, services and/or operational initiatives. Involves event strategy development and implementation using media such as email marketing, internet, live events, electronic training delivery methods, press or direct mail, among others, for internal and external audiences. Responsible for the consumer experience working with the producer portal, posting, updating and troubleshooting of information. May involve budget tracking and measurement of the effectiveness of the programs. Responsible for all producer communications - writing, editing, production and deployment of strategic electronic communications. Strategic event planning in Western, Central and Northeastern Pennsylvania.

ESSENTIAL RESPONSIBILITIES: 

  • Performs communications consultation activities for the organization and its diversified businesses or producers.
  • Has ownership to develop and implement in areas such as public relations, communications, events, training activities, media relations and advertising activities and other projects and initiatives as assigned.
  • Tracks and measures effectiveness of strategies.
  • Communicate effectively and serve in a consultative role with management, co-workers and external audiences
  • Other duties as assigned or requested.

QUALIFICATIONS:

Minimum

  • A Bachelor’s degree in Communications, Journalism, Public Relations or English
  • 5-10 years of relevant, progressive experience in the area of specialization

Preferred

  • Master's degree
  • Experience working with information technologies and online operations
  • Copywriting experience
  • Working knowledge of web based communications and ability to use Exact Target
  • Experience in corporate communications and/or public relations environment
  • Familiarity with digital and social media
  • Microsoft Office suite proficiency

Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities, and prohibit discrimination against all individuals based on their race, color, religion, sex, national origin, sexual orientation/gender identity or any other category protected by applicable federal, state or local law. Highmark Health and its affiliates take affirmative action to employ and advance in employment individuals without regard to race, color, religion, sex, national origin, sexual orientation/gender identity, protected veteran status or disability.
EEO is The Law
Equal Opportunity Employer Minorities/Women/ProtectedVeterans/Disabled/Sexual Orientation/Gender Identity (http://www1.eeoc.gov/employers/upload/eeoc_self_print_poster.pdf)
We endeavor to make this site accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact number below.
For accommodation requests, please call HR Services at 844-242-HR4U or visit HR Services Online at HRServices@highmarkhealth.org

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