Marketing Strategist

Job ID: J129033
Company: Highmark Health
Location: Pittsburgh, PA, United States
Full/Part Time: Full time
Job Type: Regular
Posted at: Aug 7, 2018

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Description

JOB SUMMARY


This position will support the marketing strategy efforts of the Field Marketing Team within Allegheny Health Network (AHN) and will require about 75% of time offsite at various hospital locations. This job develops and implements strategies that advance acquisition, retention, and engagement objectives for the business to business audiences, the business to consumer audiences, providers, products and services. Works with the marketing team, matrix partners and external vendors to execute tactics and integrated marketing campaigns to include advertising, direct marketing, social and digital tactics. The Marketing Strategist leads the development of marketing project briefs in collaboration with key stakeholders, matrix partners and marketing research to define marketing brief objectives, identify key insights, positioning, key messages and tracking.  The Marketing Strategist will work with team members to assure the execution of high quality marketing strategies within defined timeframe.  Lead ongoing communication of project status to key stakeholders and/or approvers. Ensures brand alignment to increase brand awareness and equity. Ensures necessary approvals and adheres to current processes and brand, federal and state guidelines. Works with internal matrix partners and external vendors to develop and manage project budgets.  The Marketing Strategist tracks and measures marketing project outcomes including marketing activities, response, leads, sales, retention and ROI/ROMI.

ESSENTIAL RESPONSIBILITIES

  • Develop and implement strategies that advance acquisition, retention, and engagement objectives for the business to business audiences, the business to consumer audiences, providers, products and services. Work with the marketing team, matrix partners and external vendors to execute tactics and integrated marketing campaigns to include advertising, direct marketing, social and digital tactics.
  • Lead the development of marketing project briefs in collaboration with key stakeholders, matrix partners and marketing research to define marketing brief objectives, identify key insights, positioning, key messages and tracking.  
  • Work with team members to assure the execution of high quality marketing strategies within defined timeframe.  Develop detailed project requirements and timelines for all tactics in marketing plans including measureable objectives, capture of marketing messages and claims, campaign data specifications, and creative mandatories. Lead ongoing communication of project status to key stakeholders and/or approvers. Ensure brand alignment to increase brand awareness and equity. Ensure necessary approvals and adheres to current processes and brand, federal and state guidelines.
  • Track and measure marketing project outcomes including marketing activities, response, leads, sales, retention and ROI/ROMI.
  • Work with internal matrix partners and external vendors to develop and manage project budgets.
  • Other duties as assigned or requested.

REQUIRED EDUCATION

  • Associate Degree – Marketing, Business or related field
  • Substitutions - 3 years’ work experience


PREFERRED EDUCATION

  • Bachelor's Degree – Marketing, Business or related field

EXPERIENCE


Minimum:

  • 2-5 years' experience coordinating the end to end delivery of a variety of marketing projects
  • Work experience in project management tools
  • Budget tracking

Preferred:

  • 2-5 years' experience in the marketing of health or other insurance products is preferred
  • Work history in enviroment with multiply priorites
  • Willingness to travel to various hospital sites within the region

KNOWLEDGE, SKILLS & ABILITIES

  • Organization and project management, strong analytical skills, planning , and time management
  • Excellent business writing skills
  • Demonstrated experience working across multiple organization to successful completion of project
  • Experience in effectively prioritizing and managing a large volume of projects to completion
  • Effective use of interpersonal and communication skills including tact and diplomacy
  • High standard of professional conduct
  • Microsoft office suite (word, excel, ppt)

Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities, and prohibit discrimination against all individuals based on their race, color, religion, sex, national origin, sexual orientation/gender identity or any other category protected by applicable federal, state or local law. Highmark Health and its affiliates take affirmative action to employ and advance in employment individuals without regard to race, color, religion, sex, national origin, sexual orientation/gender identity, protected veteran status or disability.
EEO is The Law
Equal Opportunity Employer Minorities/Women/ProtectedVeterans/Disabled/Sexual Orientation/Gender Identity (http://www1.eeoc.gov/employers/upload/eeoc_self_print_poster.pdf)
We endeavor to make this site accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact number below.
For accommodation requests, please call HR Services at 844-242-HR4U or visit HR Services Online at HRServices@highmarkhealth.org

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