Job ID: J131379
Company: Highmark Health
Location: Pittsburgh, PA, United States
Full/Part Time: Full time
Job Type: Regular
Posted at: Sep 10, 2018
This position is responsible for strategic and logical planning for marketing and consumer events including on-site volunteers and run of show. Events are often during evening and weekend hours. This job develops and implements strategies that advance acquisition, retention, and engagement objectives for the business to business audiences, the business to consumer audiences, providers, products and services. Works with the marketing team, matrix partners and external vendors to execute tactics and integrated marketing campaigns to include advertising, direct marketing, social and digital tactics. The Marketing Strategist leads the development of marketing project briefs in collaboration with key stakeholders, matrix partners and marketing research to define marketing brief objectives, identify key insights, positioning, key messages and tracking. The Marketing Strategist will work with team members to assure the execution of high quality marketing strategies within defined timeframe. Lead ongoing communication of project status to key stakeholders and/or approvers. Ensures brand alignment to increase brand awareness and equity. Ensures necessary approvals and adheres to current processes and brand, federal and state guidelines. Works with internal matrix partners and external vendors to develop and manage project budgets. The Marketing Strategist tracks and measures marketing project outcomes including marketing activities, response, leads, sales, retention and ROI/ROMI.
KNOWLEDGE, SKILLS & ABILITIES
Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities, and prohibit discrimination against all individuals based on their race, color, religion, sex, national origin, sexual orientation/gender identity or any other category protected by applicable federal, state or local law. Highmark Health and its affiliates take affirmative action to employ and advance in employment individuals without regard to race, color, religion, sex, national origin, sexual orientation/gender identity, protected veteran status or disability.
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