Manager, Marketing Analytics

Job ID: J138656
Company: Highmark Health
Location: Pittsburgh, PA, United States
Full/Part Time: Full time
Job Type: Regular
Posted at: Jan 11, 2019

Share:

Description

JOB SUMMARY

This job builds a best-in-class marketing analytics function.  The incumbent works as an integral part of the marketing team to develop new and improve existing frameworks for marketing effectiveness and efficiency across all channels. Leverages data and research to provide key strategic marketing insights and data-driven, actionable recommendations that improve conversion, cross-selling, or retention. The incumbent is the driving force to bring data, analytics, financial, and marketing concepts together.  This experienced analytics professional has a true passion for the marketing craft and thrives where math and science meet creative and design. 

ESSENTIAL RESPONSIBILITIES

  • Perform management responsibilities including, but not limited to: involved in hiring and termination decisions, coaching and development, rewards and recognition, performance management and staff productivity.  Plan, organize, staff, direct and control the day-to-day operations of the department; develop and implement policies and programs as necessary; may have budgetary responsibility and authority.
  • Inform decision making related to all marketing channels (including direct mail, email, TV, radio, SEM, display, out of home) and how they impact each other.  Partner with internal teams and external agencies to help optimize paid media spend using a mathematically robust approach to building marketing mix models. Improve and refine channel forecasting for health plan enrollments and health system appointments. Use marketing mix modeling to assist strategic marketing in measuring return on investment, evaluating budget scenarios, forecasting appointments and enrollments, and optimizing media plans. Develop an enterprise lifetime value measure that is at the individual level and predicts future customer value.  
  • Monitor and analyze customer and prospect metrics, working closely with the customer relationship management (CRM) team, to identify re-engagement opportunities. Support CRM expansion by improving the ability to recommend next best action based on customer behavior, health status, and business priorities. Work with various sources of behavioral and demographic data to develop segmentation and predictive models on prospect and customer populations.  Develop retention and acquisition data models for patient segments based on primary care, specialist, appointment, or call center activity. Build an actionable segmentation that meets marketing, clinical, research, and customer service needs.
  • Develop best-in-class testing frameworks that improve the likelihood of statistically significant results.  Help define dynamic reporting and data visualization needs to allow marketing team members to monitor key performance indicators. Correlate medical cost savings and customer retention impacts from digital tools such as Doctor Match, Provider Search, and Care Cost Estimator. Stay up to date on emerging marketing data-related trends.  
  • Work cross-functionally to analyze marketing effectiveness and understand what is needed to improve marketing performance. Collaborate with enterprise and health plan analytics teams, finance, insights, digital strategy, and strategic marketing.  Translate business questions and marketing objectives into analytic hypotheses, data needs and reporting requirements.Take inputs from marketing and digital business teams and define a plan that sets clear expectations with other analytics colleagues.
  • Other duties as assigned or requested.

EDUCATION

Required

  • Bachelor's Degree in Mathematics, Statistics, Analytics, Economics, Computer Science or related field

Preferred

  • Master's Degree in Mathematics, Statistics, Analytics, Economics, Computer Science or related field

EXPERIENCE

Required

  • 5 - 7 years in Data Analytics

To include

  • 3 - 5 years in a Team Lead role or People Management
  • 3 - 5 years in Data Modeling

Preferred

  • 3 - 5 years in Predictive Modeling
  • 3 - 5 years in Leadership
  • Experience in media mixed modeling

SKILLS

  • Databases
  • Data Gathering and Analysis
  • Research and Verification
  • Testing Skills
  • eCRM
  • Oral & Written Communication Skills
  • Self Starter
  • Experience with Tableau,Google Analytics, SQL, Python

Summary

This job builds a best-in-class marketing analytics function.  The incumbent works as an integral part of the marketing team to develop new and improve existing frameworks for marketing effectiveness and efficiency across all channels. Leverages data and research to provide key strategic marketing insights and data-driven, actionable recommendations that improve conversion, cross-selling, or retention. The incumbent is the driving force to bring data, analytics, financial, and marketing concepts together.  This experienced analytics professional has a true passion for the marketing craft and thrives where math and science meet creative and design. 

Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities, and prohibit discrimination against all individuals based on their race, color, religion, sex, national origin, sexual orientation/gender identity or any other category protected by applicable federal, state or local law. Highmark Health and its affiliates take affirmative action to employ and advance in employment individuals without regard to race, color, religion, sex, national origin, sexual orientation/gender identity, protected veteran status or disability.
EEO is The Law
Equal Opportunity Employer Minorities/Women/ProtectedVeterans/Disabled/Sexual Orientation/Gender Identity (http://www1.eeoc.gov/employers/upload/eeoc_self_print_poster.pdf)
We endeavor to make this site accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact number below.
For accommodation requests, please call HR Services at 844-242-HR4U or visit HR Services Online at HRServices@highmarkhealth.org

Share:

Interested in working at the Highmark Health enterprise?
Take the first step by joining our Talent Network today!

Join Our Talent Network

Similar Jobs

Manager, Agency and Account Management

Pittsburgh, PA, United States
Marketing/Advertising

Website Analytics and SEO Analyst

Pittsburgh, PA, United States
Marketing/Advertising

Manager, Marketing Analytics

Pittsburgh, PA, United States
Marketing/Advertising

Manager, Marketing Analytics

Camp Hill, PA, United States
Marketing/Advertising

Associate Business Information Security Analyst, Digital Marketing

Pittsburgh, PA, United States
Marketing/Advertising

Manager Pre-Hospital Business Development

Pittsburgh, PA, United States
Marketing/Advertising

Senior Digital Marketing Analyst - Paid Search

Pittsburgh, PA, United States
Marketing/Advertising

Marketing Strategy Analyst

Pittsburgh, PA, United States
Marketing/Advertising

Senior Digital Marketing Analyst

Harrisburg, PA, United States
Marketing/Advertising

Senior Digital Marketing Analyst

Pittsburgh, PA, United States
Marketing/Advertising

Senior Creative Account Liaison (Agency Account Management)

Pittsburgh, PA, United States
Marketing/Advertising

Senior CRM Campaign Analyst

Pittsburgh, PA, United States
Marketing/Advertising