Lead Marketing Strategist

Job ID: J122236
Company: Highmark Health
Location: Pittsburgh, PA, United States
Full/Part Time: Full time
Job Type: Regular
Posted at: May 2, 2018

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Description

JOB SUMMARY
This job develops integrated (360) marketing plans that advance brand, acquisition, retention, and engagement objectives for the business to business audiences, the business to consumer audiences, providers, products and services.  This position constantly analyzes data and distills key insights to determine the best way to build brand equity, to promote a product or service and to obtain, retain or engage the customer.  Responsible for identification and alignment of metrics relative to an integrated marketing and sales strategy, serve as customer targeting subject matter expert, and work on identification, alignment and integration of channel and geographic insights. Develop forecasts for marketing activities, responses and leads. Develop business cases to support new marketing strategies, projects, budget requests and marketing plans.  Work with marketing departments and matrix partners to assure the execution of high quality marketing strategies within defined timeframe.  Lead communication of marketing plans and outcomes to key stakeholders and senior management. Ensures brand alignment to increase brand awareness and equity. Ensures necessary approvals and adheres to current processes and corporate, federal and state guidelines. Works with internal matrix partners and external vendors to develop and manage project budgets.  The Lead Marketing Strategist tracks and measures marketing project outcomes including marketing activities, response, leads, sales, retention and ROI/ROMI. Evaluates campaign outcomes, distills customer insights, competitive and environmental trends to refine current marketing strategies and to develop future marketing strategies.  Works with internal matrix partners and external vendors to develop and optimize budget resources to meet objectives and improve ROI/ROMI. Lead Marketing Strategist guides marketing team members in the development of marketing briefs and customer insights from primary and secondary data. This role works with marketing team members to help them develop forecasts and business cases.

ESSENTIAL RESPONSIBILITIES

  • Develop integrated (360) marketing plans that advance brand, acquisition, retention, and engagement objectives for the business to business audiences, the business to consumer audiences, providers, products and services.
  • Constantly analyze data and distills key insights to determine the best way to build brand equity, to promote a product or service and to obtain, retain or engage the customer.  Responsible for identification and alignment of metrics relative to an integrated marketing and sales strategy, serve as customer targeting subject matter expert, and work on identification, alignment and integration of channel and geographic insights. Collaborates with Marketing Research team to lead primary research to gain deeper customer insights.
  • Develop forecasts for marketing activities, responses and leads. Develop business cases to support new marketing strategies, projects, budget requests and marketing plans.
  • Work with marketing departments and matrix partners to assure the execution of high quality marketing strategies within defined timeframe.  Lead communication of marketing plans and outcomes to key stakeholders and senior management. Ensures brand alignment to increase brand awareness and equity. Ensures necessary approvals and adheres to current processes and corporate, federal and state guidelines. Works with internal matrix partners and external vendors to develop and manage project budgets. 
  • Track and measure marketing project outcomes including marketing activities, response, leads, sales, retention and ROI/ROMI. Evaluate campaign outcomes, distills customer insights, competitive and environmental trends to refine current marketing strategies and to develop future marketing strategies.  Work with internal matrix partners and external vendors to develop and optimize budget resources to meet objectives and improve ROI/ROMI. 
  • Guide marketing team members in the development of marketing briefs and customer insights from primary and secondary data. This role works with marketing team members to help them develop forecasts and business cases. 
  • Budget management, tracking and reporting for campaigns and/or tactics.
  • Other duties as assigned.

REQUIRED EDUCATION

  • Bachelor's Degree – Marketing, Business or related field

Substitutions 

  • 6 years’ experience

EXPERIENCE
Minimum:

  • 8 years' experience coordinating the end to end delivery of marketing strategy programs
  • 3-5 year's experience managing cross functional teams and creative development
  • 2-5 years' experience developing forecast and ROI analysis
  • 2-5 years' experience in the development of marketing plan including tactical development and budget


Preferred:

  • Experience in the marketing of health or other insurance products is preferred
  • Previous experience providing coaching or guidance to coworkers on marketing practices

KNOWLEDGE, SKILLS & ABILITIES

  • Demonstrated experience in creativity, marketing strategy work within program with complex deliverables
  • Provide oversite to cross functional team to stay on strategy and lead matrix team members
  • Demonstrated experience working across multiple organization to successful completion of project
  • Experience in effectively prioritizing and managing a large volume of projects to completion
  • Excellent business writing skills
  • High standard of professional conduct
  • Demonstrated ability to manage a budget 
  • Ability to present marketing program to internal and external stakeholders and executives


 

Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities, and prohibit discrimination against all individuals based on their race, color, religion, sex, national origin, sexual orientation/gender identity or any other category protected by applicable federal, state or local law. Highmark Health and its affiliates take affirmative action to employ and advance in employment individuals without regard to race, color, religion, sex, national origin, sexual orientation/gender identity, protected veteran status or disability.
EEO is The Law
Equal Opportunity Employer Minorities/Women/ProtectedVeterans/Disabled/Sexual Orientation/Gender Identity (http://www1.eeoc.gov/employers/upload/eeoc_self_print_poster.pdf)
We endeavor to make this site accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact number below.
For accommodation requests, please call HR Services at 844-242-HR4U or visit HR Services Online at HRServices@highmarkhealth.org

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