Market Research Analyst - Secondary

Job ID: J125436
Company: Highmark Health
Location: Pittsburgh, PA, United States
Full/Part Time: Full time
Job Type: Regular
Posted at: Jun 14, 2018

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Description

JOB SUMMARY

This job will coordinate, execute and disseminate secondary research projects in order to provide insights and information regarding markets and consumers.  Research will be conducted and managed in a way that supports business decisions, measuring performance, and provides strategic guidance to the organization at a department and overall level.  This job will knows and apply principles, practices and processes within the market research discipline. Gather and analyze information, designs and tests solutions to problems, and formulates plans.  This job will perform work that is varied and somewhat difficult. Solves a range of problems by analyzing possible solutions using standard processes.

ESSENTIAL RESPONSIBILITIES

  • Manage and coordinate the entire research process of each assigned project to assure that the research methodology, instruments and vendors are the best fit for achieving results.
  • Evaluate, negotiate with, contract, coordinate and manage vendors and temporary services on continuous project-by-project basis.
  • Collect and analyze secondary research and data on consumers and various markets to identify trends and potentials, penetration strategies, user biases and preferences and similar parameters. Identify and monitor key industry trends and activities, as well as provide proactive research on market activity.
  • Gathers, classifies and analyzes market intelligence from a variety of field sources. Collects and analyzes data to identify trends, market potential, penetration/segmentation strategies, consumer preferences, etc. Organizes the information into usable, actionable reports for distribution to the field and to management for use in strategic and operational decision-making. Determines priorities, schedules and coordinates resources within assigned projects.  Analyze research results and develop insightful research reports based on the analysis.
  • Act as subject matter expert with respect to key research findings.  Report on methodologies used and provide insight on findings.
  • Other duties as assigned or requested.

REQUIRED EDUCATION

  • Bachelor's Degree- Marketing, Business, or related field

Substitutions

  • 6 years' of related experience

EXPERIENCE

Minimum:

  • Two (2) to five (5) years' of relevant, progressive experience in secondary market research
  • Two years' of experience with developing and presenting analysis of secondary research data is essential

Preferred:

  • Prior experience in Healthcare/Health Insurance or related field
  • Proven expertise gathering and reporting on secondary market research

KNOWLEDGE, SKILLS & ABILITIES

  • Training in specific marketing research methodologies such as report writing and data gathering is a plus
  • Proficiency in all MS Office products (Word, Excel, PowerPoint) as well as technical ability to learn various other data and online applications
  • Foundational knowledge and experience; building higher-level knowledge and skills.  Makes independent contributions to projects

Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities, and prohibit discrimination against all individuals based on their race, color, religion, sex, national origin, sexual orientation/gender identity or any other category protected by applicable federal, state or local law. Highmark Health and its affiliates take affirmative action to employ and advance in employment individuals without regard to race, color, religion, sex, national origin, sexual orientation/gender identity, protected veteran status or disability.
EEO is The Law
Equal Opportunity Employer Minorities/Women/ProtectedVeterans/Disabled/Sexual Orientation/Gender Identity (http://www1.eeoc.gov/employers/upload/eeoc_self_print_poster.pdf)
We endeavor to make this site accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact number below.
For accommodation requests, please call HR Services at 844-242-HR4U or visit HR Services Online at HRServices@highmarkhealth.org

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