Market Research Analyst - Primary

Job ID: J126781
Company: Highmark Health
Location: Pittsburgh, PA, United States
Full/Part Time: Full time
Job Type: Regular
Posted at: Jul 3, 2018

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Description

JOB SUMMARY

This job coordinates, executes and disseminates primary research projects in order to provide insight and information regarding markets, competitors, customers, and effectiveness of campaigns.  The incumbent ensures research will be conducted and managed in a way that supports business decisions, measures performance, and provides strategic guidance to the organization at a department and overall level.  Knows and applies principles, practices and processes within the market research discipline.  Gathers and analyzes information, designs and tests solutions to problems, and formulates plans.  Performs work that is varied and somewhat difficult.  Solves a range of problems by analyzing possible solutions using standard processes.

ESSENTIAL RESPONSIBILITIES

  • Coordinate quantitative and qualitative small- to-medium scale research projects (focus groups, in-depth interviews, satisfaction surveys, etc.) throughout the entire process, which includes managing the recruitment process for participants through the development of recruiting guidelines and supervision of the recruiting process itself.  Review and present final deliverables to key stakeholders.
  • Manage and coordinate the entire research process of each assigned project to ensure that the research methodology, instruments and vendors are the best fit for achieving results.  
  • Manage the preparation of reports developed from the research data collected, whether the information is qualitative, quantitative or both.   Analyze research results and develop insightful research reports based on the analysis.  Incumbents (case by case/level) may be required to provide recommendations to management.
  • Act as subject matter expert with respect to key research findings.  Report on methodologies used and provide insight on findings. 
  • Evaluate, negotiate with, contract, coordinate and manage vendors and temporary services on continuous project-by-project basis.
  • Coordinate cross-functional efforts to initiate and finalize the procurement of new vendor contracts.
  • Other duties as assigned or requested.

EDUCATION

Required

  • Bachelor's Degree- Marketing, Business, or related field

Substitutions

  • 6 years of related experience

Preferred

  • Prior experience in Healthcare/Health Insurance or related field
  • Proven expertise gathering and reporting on primary research findings

EXPERIENCE

Required

  • 2 - 5 years in Primary Market Research

Preferred

  • Prior experience with developing and presenting analysis of primary research data is essential

SKILLS

  • Training in specific marketing research methodologies such as report writing and data gathering
  • Proficiency in  all MS Office products (Word, Excel, PowerPoint) as well as technical ability to learn various other data and online applications
  • Foundational knowledge and experience; building higher-level knowledge and skills.  Makes independent contributions to projects.

Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities, and prohibit discrimination against all individuals based on their race, color, religion, sex, national origin, sexual orientation/gender identity or any other category protected by applicable federal, state or local law. Highmark Health and its affiliates take affirmative action to employ and advance in employment individuals without regard to race, color, religion, sex, national origin, sexual orientation/gender identity, protected veteran status or disability.
EEO is The Law
Equal Opportunity Employer Minorities/Women/ProtectedVeterans/Disabled/Sexual Orientation/Gender Identity (http://www1.eeoc.gov/employers/upload/eeoc_self_print_poster.pdf)
We endeavor to make this site accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact number below.
For accommodation requests, please call HR Services at 844-242-HR4U or visit HR Services Online at HRServices@highmarkhealth.org

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