Digital Copywriter

Job ID: J127154
Company: Highmark Health
Location: Pittsburgh, PA, United States
Full/Part Time: Full time
Job Type: Regular
Posted at: Jul 11, 2018

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Description

JOB SUMMARY


This job writes concise, conversational and easy-to-read digital content; collaborates with copywriters, designers, account managers and others to produce digital communications for multiple channels and diverse audiences that meet business needs and user expectations. May assist with training new employees.  

ESSENTIAL RESPONSIBILITIES

  • Develops and writes digital content such as website pages, landing pages, micro-sites, eSpots, banner advertisements, blogs, eBooks, videos, emails and other digital messages.
  • Consults with web content strategist and senior-level and lead-level writers; may occasionally consult with subject matter experts.
  • Revises and edits digital content to meet strategic goals.
  • Other duties as assigned or requested.

REQUIRED EDUCATION

  • Bachelor's Degree - Journalism, Communications, English or Marketing with concentration in advertising or public relations or business communications or a related communications field.


EXPERIENCE

Minimum: 

  •  2-5 years of relevant subject matter experience in the area of specialization

Preferred:

  • Experience with regulatory compliance and brand standards
     

KNOWLEDGE, SKILLS & ABILITIES

  • Knows and applies principles, practices and processes in performing work assignments
  • Performs work that is varied and somewhat difficult
  • Gathers and analyzes information, designs and tests solutions to problems, and formulates plans
  • Makes independent contributions to projects
  • Solves a range of problems by analyzing possible solutions using standard processes
  • May receive immediate direction from senior- and lead-level copywriters to complete assignments
  • Understanding of online systems requirements, workflow and production processes
  • Basic understanding of health insurance terminology and health literacy

Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities, and prohibit discrimination against all individuals based on their race, color, religion, sex, national origin, sexual orientation/gender identity or any other category protected by applicable federal, state or local law. Highmark Health and its affiliates take affirmative action to employ and advance in employment individuals without regard to race, color, religion, sex, national origin, sexual orientation/gender identity, protected veteran status or disability.
EEO is The Law
Equal Opportunity Employer Minorities/Women/ProtectedVeterans/Disabled/Sexual Orientation/Gender Identity (http://www1.eeoc.gov/employers/upload/eeoc_self_print_poster.pdf)
We endeavor to make this site accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact number below.
For accommodation requests, please call HR Services at 844-242-HR4U or visit HR Services Online at HRServices@highmarkhealth.org

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