Healthcare Content Writer

Job ID: J138375
Company: Highmark Inc
Location: Pittsburgh, PA, United States
Full/Part Time: Full time
Job Type: Regular
Posted at: Jan 8, 2019

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Description

JOB SUMMARY
This job supports Customer Strategy Division and is primarily responsible for the development of clinical and healthcare-related content of client-facing materials that will optimize strategic messaging and communications.  Performs extensive edits of materials to ensure that content is accurate, forward-thinking, strategic, relevant and meaningful. Together with designated colleagues, this position coordinates the RFI and RFP responses from the Health Plan. This position substantiates the Highmark mission, provides product differentiation, and contributes to the retention of Clients and acquisition of new business by providing client-specific responses with emphasis on market differentiation with Highmark’s clinical and product capabilities.


ESSENTIAL RESPONSIBILITIES

  • Develop, write and edit clinical, product and healthcare content to respond to RFI/RFP sections that have been assigned by the Sales Messaging Team. Ensure that RFI/RFP responses are consistent, clear, progressive and customized for the client, industry, market, etc. 
  • Collaborate with appropriate clinical, product and healthcare Subject Matter Experts (SMEs) to develop responses to unanswered and/or anticipated strategic questions. 
  • Facilitate regular strategic planning sessions with appropriate SMEs to stay abreast of changes to Highmark’s capabilities, product offerings, marketing strategies and differentiators to build and maintain an RFI/RFP library that has been vetted and approved by the appropriate area's SMEs.
  • Collaborate with the Customer Strategy Content Strategists and Sales Messaging teams to write and edit clinical and product content that leads to the development of client-facing materials, including strategic and proactive narratives for critical Highmark initiatives.
  • Research and develop scientifically-based extrapolations that support potential cost-avoidance for preventable health risks. Work with the clinical and Customer Strategy teams to develop scenarios in which they are applied consistently.
  • Other duties as assigned or requested.

EDUCATION

 

Required

  • Bachelor's Degree in Business, Marketing, Healthcare Administration, or a Clinical field (eg. Nursing, Exercise Science, Behavioral Health, Nutrition, etc.) OR 6 years experience in the health insurance industry in lieu of Bachelor's Degree

EXPERIENCE

 

Minimum

  • 5 years experience in health care and the health insurance industry
  • 5 years experience and excellence in writing and editing health communications
  • 3 years analytic experience and strategic thinking

LICENSES or CERTIFICATIONS

 

Preferred

  • Registered Nurse, Registered Dietitian or other clinical license/certification 

SKILLS

  • Microsoft Office
  • Strong Written and Oral Communication Skills
  • Active Listening and Consultative Skills
  • Outstanding Interpersonal and Relationship-Building Skills
  • Project Management Skills
  • Problem Solving and Decision Making
  • Organizational Skills and the Ability to Prioritize
  • Time Management and Ability to Meet Deadlines with Quick Turnaround Times
  • Proposal Automation Software

Summary

This job supports Customer Strategy Division and is primarily responsible for the development of clinical and healthcare-related content of client-facing materials that will optimize strategic messaging and communications. Performs extensive edits of materials to ensure that content is accurate, forward-thinking, strategic, relevant and meaningful. Together with designated colleagues, this position coordinates the RFI and RFP responses from the Health Plan. This position substantiates the Highmark mission, provides product differentiation, and contributes to the retention of Clients and acquisition of new business by providing client-specific responses with emphasis on market differentiation with Highmark’s clinical and product capabilities.

Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities, and prohibit discrimination against all individuals based on their race, color, religion, sex, national origin, sexual orientation/gender identity or any other category protected by applicable federal, state or local law. Highmark Health and its affiliates take affirmative action to employ and advance in employment individuals without regard to race, color, religion, sex, national origin, sexual orientation/gender identity, protected veteran status or disability.
EEO is The Law
Equal Opportunity Employer Minorities/Women/ProtectedVeterans/Disabled/Sexual Orientation/Gender Identity (http://www1.eeoc.gov/employers/upload/eeoc_self_print_poster.pdf)
We endeavor to make this site accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact number below.
For accommodation requests, please call HR Services at 844-242-HR4U or visit HR Services Online at HRServices@highmarkhealth.org

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